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With SEO

(Search Engine Optimization)

Search engine optimization (SEO) encompasses all the strategies implemented to help your website rank among the top results on search engines. SEO is not an exact science, but rather a set of actions designed to convince Google—as well as Bing and Yahoo—of your website’s relevance and clarity. The more search engines believe your site meets users’ needs and serves as an authority in a particular field, the higher they will rank it.

Why has SEO become essential?

There are now more than a billion websites, and Google has indexed 130 trillion pages.

Amid this sea of data, the top three organic search results alone account for 60% of traffic. Ninety percent of the traffic generated is concentrated on the first page of search results.

In other words: if, for search queries related to your business, your website ranks at the very bottom of the first page of results or on subsequent pages, you have no chance of being discovered by internet users. No matter how beautiful your website is or how high-quality your products or services are, if you neglect SEO, you won’t get any traffic, any leads, and therefore any customers.

Our SEO strategies to optimize your website's search engine rankings.

There are two main categories of actions to take when it comes to SEO: strategies known as “ on-site ", which includes actions carried out directly on the website, and the " off-site ", namely actions carried out off-site.

Analysis of the semantic cocoon

  • Reflection

    Choose the key pages and build around them: content, navigation, media, and social media.

  • Production

    Create relevant and comprehensive content with a single goal in mind: to satisfy the user.

  • Special Offer

    Passing on the popularity of external sites (e.g., media sites) to our site: a backlink strategy.

Boost the EAT (Expertise, Authoritativeness, Trustworthiness)

  • Expertise

    Provide relevant content and demonstrate expertise in the subject matter.

  • Authoritativeness

    Demonstrate a website's popularity through backlinks and its authors.

  • Trustworthiness

    Strictly adhere to technical standards to demonstrate the site’s reliability to its users.

Page Content Optimization

To rank well in SERPs, a page must be optimized for the following factors: keyword density, prominence, frequency, placement, co-occurrence, and contextual navigation.

Time

Headers

Main content

Creating multi-format pages

It is important to vary page layouts and create a wide range of ways to display content.

Create landing pages
with layouts

Embed video & motion design

Create infographics

Goal : Use a wider variety of formats and media on your pages to generate more “top stories.”

Study of the PAA

(People Also Ask)'

Known as "People Also Ask," users' search queries are a key consideration when deciding how to write a page.

Our tools allow us to know what internet users are searching for.

Synergy between SEA and SEO

Data exchange with SEA is a key factor. SEA data allows us to track actual click volumes for specific keywords. We then optimize a page for organic search to:

  • niche markets with low competition but high volume
  • concurrent requests
  • costly trademark applications

Structured datas

We need to do everything we can to help Google understand our content. It’s essential to use structured data (or snippets). JSON-LD code.